The Alberta government is betting on a new gaming website to attract gamblers away from unregulated international sites and keep the money in the province.
Alberta Gaming, Liquor & Cannabis officials estimate the new site, which launched Thursday – Playalberta.ca – will generate $3.74 million for the province next fiscal year.
Albertans who are over the age of 18 and physically located in the province will be able to play slot-style games and table games once they have their identities confirmed through the credit database Equifax. In some cases, they may need to submit a copy of their government ID.
Alain Maisonneuve, president and CEO of AGLC, said the site has strong social responsibility features.
Members will be able to set daily, weekly and monthly deposit limits to control how much they’re spending, he said.
“They will also be able to set custom time limits on their playing. Players can schedule reminders when accessing the site, giving them notifications for how long they’ve been playing,” he said.
Niaz Nejad, chief operating officer for AGLC, said most other provinces already have regulated online gambling options.
She said surveys show Albertans are spending an estimated $378 million annually on unregulated offshore gambling sites.
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