Ski bums and bunnies packed Snow Valley Ski Club to shred the slopes in warm temperatures to celebrate World Snow Day.
Thousands strapped on skis and snowboards on a warm Sunday.
The event was produced by the Federation Internationale de Ski (F.I.S.) in 2012 with the theme of ‘bringing the children to the snow’ and Snow Valley has been participating in it since its beginning.
World Snow Day has 142 events registered across the globe and this year Snow Valley was celebrating with a little help from Servus Credit Union to give out hundreds of cookies and hot chocolate to Edmontonians who came out to ski or snowboard.
“We were really stoked that we could put on a feel-good event alongside all of our other international snow enthusiasts today and make people’s day a little bit brighter,” said Snow Valley marketing and communications coordinator Alex Mickelson.
“We are super, super busy because the weather is so nice and everybody who has been inside the house all winter has decided to go skiing. It’s wonderful to see everyone out and having a good time,” said general manager Shawn Balog.
People didn’t just show up for hot chocolate and cookies. There were also group lessons, private lessons, families just out enjoying the hill as well as a colourful obstacle course for families to navigate.
“It’s nice to make people’s day a little more brighter, people have been cooped up going through that deep freeze that we had the last few weeks. It’s just nice to be out on the hill and see so many smiling faces,” Mickelson said.
Balog said that Snow Valley has been really happy to be a part of the World Snow Day events and that it’s a feel-good thing to do and it gets people and kids into skiing or snowboarding.
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